Recommendations & Proposal
Priority action items, service packages, and engagement timeline
Priority Action Items
10 itemsOrdered by impact and urgency
Fix placeholder text and typos immediately
"This is the heading" appears 3x on the live homepage. The H2 typo ("Assessments" vs "Assessment") and non-SEO URLs must be fixed before any marketing spend.
Restore and optimize Google Business Profile
GBP was broken for 2+ weeks. Restore with full photos, service descriptions, review generation strategy, and service area targeting for SD, LA, and OC.
Launch Google Ads campaigns immediately
CPCs are $8-15 for a $50K product. At 1% close rate: 100 clicks @ $12 = $1,200 spend, 1 conversion = $50K revenue = 41x ROAS. Can be live within days.
Complete website rebuild with proper CTAs
New site with premium design matching $3M+ homeowner audience. Add Book Inspection, Get Quote, Schedule Call CTAs. Integrate Zoho CRM.
Target "home fire suppression system" as primary keyword
390/mo volume, KD 28 (lowest difficulty among high-volume terms). Create a dedicated landing page. Also target "wildfire mitigation" (720/mo, KD 17) as a content pillar.
Stop using 'fire inhibitor system' in marketing
ZERO search volume for this term. Use 'wildfire defense system', 'fire suppression system', or 'wildfire sprinkler system' instead — these are what people actually search.
Create content for each keyword cluster
6 keyword clusters identified. Blog posts targeting informational queries will build topical authority. Create a Phos-Chek vs Ember Pro comparison page (20/mo, KD 0).
Fix lead-to-contact conversion gap
Form leads go cold because follow-up relies on phone calls. Add instant SMS/email sequences and video testimonials in nurture flow.
Build backlink profile from 25 referring domains
Industry PR, local citations (Yelp, BBB, Angi, Houzz), realtor partnerships, and content marketing to build domain authority from current rank of 100/1000.
Create YouTube video content for SERP features
YouTube videos rank on page 1 for core keywords (video carousel). Create installation videos, testimonials, and system demos to capture this SERP real estate.
Service Packages
ProposalMonthly retainer options. Ad spend is separate.
Option A
- SEO (on-page, technical + content)
- Local SEO (GBP, citations, reviews, service area pages)
- Google Ads management
- Social media ads management
- Zoho CRM integration & attribution
- Call tracking setup
- Analytics & reporting dashboards
- Weekly strategy reviews
Option B
- Everything in Option A
- Lead nurture automation (email/SMS drips)
- Funnel automation to improve lead conversion
- Retargeting ads (Google Display + Facebook)
- Automated follow-up sequences across all touchpoints
Engagement:Month-to-month. Fire us if we don't perform.
Engagement Timeline
Phased rollout from day one to ongoing optimization
Week 1
- Kickoff & onboarding
- GBP restoration started
- Zoho CRM integration scoped
- Call tracking setup
Week 2
- Website wireframes & design
- SEO keyword mapping & on-page plan
- Local citation building started
- Ad account setup & campaign build
Week 3
- Google Ads & Social Ads go live (SD + LA + OC)
- Website development in progress
- PPC landing pages built
- GBP fully restored & optimized
Week 4
- Website launch
- Full SEO audit & technical fixes implemented
- Zoho integration & attribution live
- All tracking verified & dashboards live
Ongoing
- Weekly ad optimization & strategy reviews
- Monthly SEO content & reporting
- Quarterly comprehensive strategy review