Website & Technical SEO Audit
Lighthouse performance, Core Web Vitals, tech stack, and critical issues for emberprousa.com
Lighthouse Scores
Google Lighthouse audit results for the homepage
Strong technical foundation. Main concern: TTFB at 1,258ms (needs <800ms).
Core Web Vitals
Key performance metrics that affect user experience and search rankings
| Metric | Value | Status |
|---|---|---|
FCPFirst Contentful Paint | 564 ms | Good |
LCPLargest Contentful Paint | 1,650 ms | Good |
SISpeed Index | 1,607 ms | Good |
TBTTotal Blocking Time | 9 ms | Excellent |
FIDMax Potential FID | 68 ms | Good |
CLSCumulative Layout Shift | 0.008 | Excellent |
TTITime to Interactive | 1,760 ms | Good |
TTFBServer Response Time | 1,258 ms | Needs Work |
Resource Metrics
Page weight and rendering performance
Page Weight
1.24 MB
Main Thread
298ms
Boot-Up
72ms
Network RTT
12.9ms
Server Latency
244ms
Unused JS
160ms potential savings
Technology Stack
Detected technologies on emberprousa.com
CMS
WordPress
Page Builder
Elementor
Hosting
Kinsta (Managed WP)
CDN
Cloudflare
Security
Cloudflare Bot Mgmt
Database
MySQL
SEO Plugin
Yoast SEO
Analytics
Google Analytics (GTM)
Tag Manager
Google Tag Manager
Tracking
Facebook Pixel
JS Libraries
jQuery, jQuery Migrate
Language
PHP
Protocol
HTTP/3
Standard WordPress/Elementor stack on premium hosting (Kinsta). No advanced marketing tools detected (no heatmaps, A/B testing, chat, or CRM integration visible on frontend).
Issues Found
10 issuesPrioritized list of issues found during the audit
Placeholder text on homepage
"This is the heading" appears 3 times on the live homepage. Destroys credibility with every visitor.
Typo in H2 heading
"Every Home Needs a Wildfire Risk Assessments" — should be "Assessment" (singular).
Non-SEO-friendly URLs
Two navigation items use raw ?page_id= URLs instead of proper permalinks. Bad for SEO and user trust.
Google Business Profile broken
GBP was non-existent on Google for 2+ weeks. Critical for local SEO in San Diego and LA markets.
Meta title/description missing brand
Title is generic ("Protect Your California Home from Wildfires") with no mention of Ember Pro or unique value prop.
No conversion-oriented CTAs
Only CTA is "Get my free action plan!" — no Book Inspection, Get Quote, or Schedule Call for a $50k product.
Messaging disconnect
Homepage sells a free guide/download. Should be selling the $50k fire protection system.
TTFB needs improvement
Server Response Time at 1,258ms (needs <800ms). Likely WordPress/PHP rendering overhead.
Missing key pages
No About Us, How It Works, Gallery/Portfolio, or Testimonials page in the main navigation.
Contact URL over-optimized
"/contact-eco-friendly-wildfire-defense-experts/" is keyword-stuffed and looks spammy.
Homepage Content Analysis
Current state of meta tags, headings, CTAs, and messaging
Meta Tags
Title: Protect Your California Home from Wildfires
Description: Discover effective strategies and systems to protect your California home from wildfires with proactive safety and defense measures.
Social Proof
Trusted By 500+ California Homeowners
Primary CTA
“Get my free action plan!”
Only 1 CTA. Needs: Book Inspection, Get Quote, Schedule Call
Content Issues
- Placeholder "This is the heading" appears 3 times
- Typo: "Assessments" should be "Assessment"
- Title is generic — no brand name or unique value prop
- Meta description sounds like an article, not a service provider
- Only 1 real CTA — free download, not conversion-oriented
- Messaging disconnect: sells free guide instead of $50k system